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Kohl’s Turnaround Strategy Under New CEO Focuses on Private Labels and Jewelry

Kohl’s Turnaround Strategy Under New CEO Focuses on Private Labels and Jewelry

Author:

Global Cryptocurrency

Published:

2025-11-24 18:52:01

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BTCCSquare news:

Kohl's has solidified its leadership transition by appointing Michael Bender as permanent CEO, following his interim tenure. The retailer's revival strategy hinges on reconnecting with Core customers through expanded private-label offerings, jewelry collections, and inclusive sizing—a plan initiated by former CEO Ashley Buchanan before his abrupt departure.

Early results show promise. Kohl's exceeded Q2 expectations and raised its full-year outlook in August, suggesting the merchandising shifts are resonating with value-conscious shoppers. The MOVE reflects broader retail trends as companies sacrifice margins to maintain customer loyalty amid economic uncertainty.

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